Mr. Muralikrishna is a postgraduate in Botany with M. Phil. and has an additional qualification of MBA in marketing.

He has been working as Chief Technical Officer (Technical Information) at the ICAR-Central Plantation Crops Research Institute, Kasaragod, Kerala, for more than 20 years and has spent 26 years in the ICAR. He has experience compiling reports and preparing proceedings for various programmes.

He hails from a rural environment and loves to communicate matters to others by sharing recent technologies.

His education and experience provide good knowledge to handle scientific content and convert it to suit different forms of communication needs. At the same time, his experience in research gives him a hint of vision, taking into consideration the foundations required for achieving a revolutionary breakthrough.

He has published a few research articles and more than 150 popular articles, of which 100 are available online.

It is important to do various exercises to communicate things and research outcomes effectively to society. The advantages of various online platforms and digital media with scientifically authentic content. Using text, visual graphics, and layout designs impresses the users. Keeping in view the present scenario of digital communication, equipping yourself to handle various internet tools and techniques to develop interest and learn to effectively communicate matters without losing the quality of scientific findings.

He is an author of popular articles for the general public to give them a good idea about scientific findings. His objective is to assist people with technological advancements to meet their needs.

He is also a member of the Indian Society of Plantation Crops, CAMPCO, Swadeshi Science Movement, Kerala (Vigyan Bharati) and the Digital Writopreneurs Hub.

Developmental communication and knowledge management using digital media for technology utilisation in agriculture is the present area of research interest. Networking and integrating the outcomes of the sector to make it available for further progress and technology updates are very important. The plurality of stakeholders and the plurality of knowledge resources warrant better integration requirements in the future. Educational, research, and entrepreneurial demands are going to increase in the coming decade. Artificial intelligence is being utilised in every aspect of knowledge management. Safeguarding intellectual property rights is also very important in digital media.

Various media forms, starting from printed publications to streaming visual media, are the sources of information for stakeholders in agriculture. These are viable when they take into account farmland realities and problems in various global locations.

It is important to find out the needs of the communicators and the end-users to bridge the gap between the two. It is also important to develop feedback channels for the technology developers, which is not as effective as expected at present by the developmental agencies. Ultimately, economically viable technologies survive and remain popular for a long duration, collectively revolutionising the sector as a whole.